Privacy notice
Last updated 26 August 2026
The short version
Dwelvero analyses properties using public data. We hold as little about you as we can: your email address so you can sign in, the properties you save, and any notes you write. We don’t sell your data, we don’t share it with estate agents, and you can delete all of it at any time.
What we collect
| Data | Why | Lawful basis |
|---|---|---|
| Email address | To sign you in and secure your account | Contract |
| Saved properties | So your shortlist persists | Contract |
| Your notes | So you can record your own thoughts | Contract |
| Share links you create | So shared reports work and can be revoked | Contract |
| Usage analytics | To understand which parts of the product help | Legitimate interests |
| Beta feedback | To improve the product before launch | Consent |
What we don’t collect
- · No third-party advertising or tracking tags.
- · No cross-site identifiers.
- · Our analytics never record an address, postcode, price or email — this is enforced in code, not just policy.
- · We don’t ask for income or deposit figures to run an analysis.
AI processing
We use an AI model to explain findings in plain English. It receives only property data — never your email, your identity, your notes or any financial information. What it may see is restricted by an explicit allowlist in our code.
Your rights
Under UK GDPR you can access, correct, export, restrict or delete your data, and object to processing based on legitimate interests.
Two of these are self-service from your account page: download everything we hold about you, or delete your account outright. Deletion is immediate and irreversible.
Retention
- · Account data: until you delete your account.
- · Analytics events: 24 months, then deleted.
- · Share links: until they expire or you revoke them.
- · Property analyses: kept indefinitely. They are derived from public data and are not personal to you.
Data sources
HM Land Registry, MHCLG Energy Performance of Buildings, the Environment Agency, Planning Data, Police.uk, the UK House Price Index and postcodes.io. Most is published under the Open Government Licence v3.0.
Before launch
This notice is a working draft written during development. It must be reviewed by a qualified data protection adviser, and a DPIA considered, before Dwelvero is offered to the public.